We explore technological trends and people’s behaviors to coach our clients through their transformation
Social sciences can help companies seize new business opportunities
Emerging needs and problems are innovation’s raw material. Social sciences help us understand individuals and their needs through an holistic approach – beyond the sole interactions with products and devices.
In a world of empowered individuals, such knowledge is a decisive
advantage for businesses.
At unknowns, we produce our own knowledge
We use anthropology and sociology to understand changes in people’s uses and needs. We focus on domains that are, or will be challenged by the digital era. Either for our clients or ourselves, we explore: banking & insurance, transports, retail, education, health.
We combine scientific discipline and operational pragmatism
While we make sure our methodology is up to scientific standards, we design flexible frameworks suited to companies’ needs.
In order to be flexible and relevant, we’ve built our own network of social scientists. They’re specialized, and build ad-hoc methodology to address each problem and context.
Explore existing academic studies to select an investigation angle and build hypotheses.
Design the methodology and prepare fieldwork.
Get out there and challenge the analysis framework.
Digest, synthesize and restitute.
We watch and anticipate market moves and technology evolutions to assess their true potential.
New technologies are constantly emerging and exploited by newcomers to disrupt markets. We continually observe those evolutions to evaluate both their potential and their relevance for our clients.