Protection requires more than insurance

Comment

Protection requires more than insurance

Insurance companies define risks in absolute terms but individuals assess their risks and protect themselves according to their own context. To do so, they adjust this protection in order to cope with the events of their life.

Comment

The unbearable liquidity of money

Comment

The unbearable liquidity of money

The great power of money is to enable the trade of things that have nothing to do with each other. However, this liquidity is also a barrier to its control. Whereas individuals try to get the control of their money back, banks maintain its liquidity.

Comment

People are not accountants

Comment

People are not accountants

Banks require people to manage money as if they were accountants. But individuals drive their choices regarding the social and emotional meaning that they give to money. This meaning determines the way they manage it.

Comment

Money does have a smell (even more)

Comment

Money does have a smell (even more)

Banks see the money as a uniformed balance. On the other hand, individuals use their money regarding its source and destination. This marking is both social and emotional, this is why it influences how they see and use their money.

Comment