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sxsw17-cover.jpg

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Nous étions au SXSW à Austin.
Retrouvez nos publications !

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event-en-intro-sxsw-2017


Nous étions au SXSW à Austin.
Retrouvez nos publications !

#stillhuman

_how ethnography makes sense of data

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event-en-conference


_watch our conference @SXSW'17

MONDAY, MAR 13TH, 2017

_speakers

Henri Jeantet
Founder, Strategy & Design
unknowns, Paris

Mike Griffin
Dir/User Experience
Ricoh Innovations Corp.

_conference summary

The age of big data heralded a new understanding of the world in which analyzing the past allows one to predict future behavior. But are humans really soulless piles of numbers ? Data excel at revealing correlation among behaviors, but what about causation? After all, there is a difference between knowing something – what – and understanding it – why. This is where the social sciences – particularly ethnography – become critical, providing us a deep and insightful vision of the why behind the numbers.

Download the slides


_who we are

_a new kind of strategic & operational innovation studio uncovering new business opportunities from what is hidden
_we help companies recover their pioneering spirit through social sciences, technology and entrepreneurship

See our studies

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_want to know more?

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@unknownsfrance @SXSW2017

The South by South-West festival gathers all players, big and small, of the world’s digital scene. During 6 days the city lives at the rhythm of star keynotes, lively debates and promising startup pitches (Facebook and Twitter took their first steps there). Last year, trending topics were the Internet of Things, data protection and the future of retail. The 2017 conference is expected to address subjects like fintech, machine learning and Big Data. Follow us there!

 

_stay tuned