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Academic quality
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Scientific literature review
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New insights
Grocery shopping doesn’t start at the supermarket's entrance, and its preparation isn’t only a matter of writing down a shopping list. It's a complex and permanent process, a huge responsibility at the heart of the household, which comes with many issues and challenges. How do people cope with the tasks and responsibilities? This study tells you all you need to know about groceryland.
After a research cursus in Sociology & Political Anthropology at la Sorbonne, Guillaume started offering his knowledge in social sciences to companies. He joined unknowns to take care of research and studies.
guillaume.montagu@unknowns.fr
""The approach of social sciences is based on the fact that people have reasons to do what they do. It's our role to understand and explain their practices"."