Consulting & Strategy

From identifying opportunities to implementing them, we support your business transformation, imagine new products and services, and help you continuously improve your omnichannel customer experience.

Strategy Identifying opportunities

We rely on social sciences and data science, market and technology analysis, intimate knowledge of your business and corporate culture to identify where transformation, business opportunities, or renewed customer experiences could occur.

Our fields of investigation

  • Understanding individuals

    Understanding both problems and needs faced by individuals through social sciences, analyzing the uses of digital devices.

    • Ethnographic study
    • Data science & analytics
    • Quantitative studies
    • UX / CX audit

  • Understanding the market

    Identifying the value chain, analyzing competitive trends, new entrants on the market, major technological disruptions.

    • Market analysis
    • Analysis of new entrants
    • Monitoring innovations & technologies
    • Market disruptability study

  • Understanding the company

    Analyzing the offer, the performance, the organization, the assets, the technological know-how of the company.

    • Profession Analysis
    • Business Analysis
    • Analysis of technological assets
    • We gather and analyze this data to help you define the strategic direction of your business, and find a role in people's lives.

We intersect and analyze that data to help you define the strategic orientation of your company, and to find a role to play in people’s live.

Our fields of actions

New business opportunities

New experiments, new business models, new products and services.

Business transformation

Total transformation of the original profession and adaptation to new economic and technological challenges.

New omnichannel customer experience

Transformation of the access and/or of the consumption of the offer.

Our projects

Design & test Ideation, concept, tests

We set up an iterative UX design method to imagine, invent and test solutions that correspond to a proper usage and to a business value. The UX method involves all the stakeholders of the project, and aims to connect the company more widely.

Our ux expertise

  • User research

    Studying proper interactions and real situations, identifying the key principles on which the design will be based.

    • Interview methods
    • In situ observation and shadowing
    • Remote monitoring modes
    • Diaries & Field Books

  • UX design

    Setting up collaborative ideation workshops to conceive, prototype, and progressively refine design hypotheses.

    • Ideation and creativity methods
    • Co-creation workshops
    • Editorial Strategy
    • Definition of functional scope

  • User tests

    Testing hypotheses by meeting users directly on the field, organizing usability testing sessions.

    • Attractiveness test / Focus groups
    • Fast prototyping
    • Guerilla testing
    • Usability tests
    • AB testing

Each project is unique.

We do not apply ready-made recipes. Rather the opposite - we strive to adapt our methods to each subject we study.

Let's take time to analyze your needs and define your goals together!

Estimate my project

Planning Feasibility, means, model

We help you design a relevant, stable and value-creating project. We study the economic feasibility, the technological and organizational means of the project.

Our fields of action

  • Economic feasibility

    Evaluating the relevance of the project and its direct and indirect business potential.

    • Economic modeling
    • Business plan
    • Market research

  • Technological feasibility

    Identifying technologies, skills needed and potential partners

    • Definition of the production strategy
    • Technological framing
    • Identification of solutions or partners

  • Organizational feasibility

    Evaluating the impact of business transformation - the implementation, the support, the in-house training.

    • Redefining governance
    • Incubation / excubation / outsourcing
    • Expression of needs / specifications
    • Change program

Our pillars

  • Empathy

    We identify the problems and needs of individuals through social sciences.

  • Technology

    We design new products, services and business based on technological advances.

  • Coaching

    We coach the company so that it gradually becomes a software company.

  • 100%

    Of our customers thank us for having shaken up their certainties ;)

Our reports

Program management Coaching and agility

We help you make your project a reality. We design a mentoring and coaching program adapted to your objectives.

Our fields of action

  • Set up project

    Launch of the project and gathering of the various stakeholders.

    • MVP definition
    • Organizational framing
    • Methodological framing
    • Technological framing

  • Building a team

    Setup of a dedicated CX team (incubated or not), definition of the appropriate support mode.

    • Selection of a CX team
    • Onboarding
    • Mentoring, coaching
    • Training

  • Product ownership

    Provision of a product owner or program manager to pilot the initialization of a new project.

    • Product owner
    • Program manager
    • Agile coach

Each project is unique

We do not apply ready-made recipes. Rather the opposite - we strive to adapt our methods to each subject we study.

Let's take time to analyze your needs and define your goals together!

Estimate my project

They're convinced

  • "Our friends from unknowns, and it's not so common, bring us rich approaches and views, concentrated and well thought. And it feels good!”

    Marc Boulangé - Intermarché Digital Director