Understanding people

We are using social sciences to understand how people's needs and behaviors are dramatically changing under the widespread development of digital technologies

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    How do people experience their retirement? .

    Judging by the impressive number of publications on this topic, the “silver economy” is about to become an evergreen as unavoidable as a “pension system reform” by the government. But these economical and political prisms obscure the main facets of the pension topic. Because, it should be reminded, retirement remains a pensioner problem, first and foremost. How do individuals experience their transition from work to retirement? Why do some people fear it, while other people are impatiently waiting for it? What do they actually do with their retirement? Why do some people continue to work while other choose leisure? We tried to address those interrogations in our report.

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    The daunting life of the house handyman .

    Refurbishing a bedroom or fixing a shower: Sunday hobby for some, nightmare for others. We are not all equal in regards to DIY. Family legacy? Not only. From tinkerer to handyman, we identified different profile, with different behaviors and needs. However, the arbitrage between the “do-it-yourself”  and the “have it done” is a dilemma shared by all people facing the task of building or fixing things, which truly is everybody. So, which kind of handyman are you ?

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    The quest of buying off-plan .

    Buying a good off-plan is a complicated project and still often an ordeal. Who should I talk to? Which tax exemptions am I eligible for? How can I invest in a property that does not yet exist? These are some of the questions individuals have to face, and their quest for answer turns them into some sort of private investigators. Two major off-plan buyer types emerge, each with their own resources to address their different concerns. So what are the different behaviors of individuals when buying a property off-plan? This is what we explain in this study.

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    Family games at Christmas: what are we playing? .

    Why is playing games a so widespread and such an essential part of Christmas? To dissect what can seem obvious at first glance, we wanted to understand what role games play within the Christmas family ritual. Beyond the common thought that playing is something insignificant and childish, we took playing very seriously, and we dived into what playing is really about, what is at stake, the behaviors and attitudes playing generates. If the game is everything but “frivolous”, how does it position itself within the Christmas ritual?

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    Kids at the wheel: when children with chronic diseases take care of their own treatment .

    Juvenile idiopathic arthritis is a chronic disease affecting less than 0.01% of the population and requires a heavy treatment. Implications are numerous and particularly strong for children, who must understand the disease, accept it and adapt their lifestyle. Which role do children play in treatment compliance? What are the conditions that will make children observe their treatment correctly and those that will create resistance? This report conducted and built with doctors and healthcare professionals provides insights into the active role of the child in treatment success.

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    Owning and living with a car .

    Historically a symbol of freedom, nowadays cars represent new forms of dependence. As automotive technology develops, maintaining these complex machines requires more expertise. How did automobile maintenance practices evolve? Why do some drivers bring their car to a garage as soon as a warning light appears on the dashboard, while others just bury their head in the sand? Fasten your seatbelts, we are taking you for a ride and tell you all you need to know about people and their cars.

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    How supermarket managers cope with connected business challenges .

    New technologies have transformed the grocery shopping experience: e-commerce, drive-through, self-service checkout and home delivery, shopping is increasingly becoming a personalized experience. Customers expect new standards and the challenge of operational excellence becomes more crucial. How can a supermarket achieve customer satisfaction under the new constraints and complexity of operations?

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    Currencies in practice .

    The banking sector believes that individuals use different currencies interchangeably and that they use them only to pay for purchases. In reality, individuals do not use all currencies in the same way, even though these currencies have exactly the same financial value. These various practices deserve to be understood to be better accompanied.

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    Hard Discount goes mainstream: how people build their grocery shopping strategy .

    The so-called hard-discount stores serve a diversified clientele, whose purchasing strategies are quite specific and targeted. Initially mainly located on the outskirts of cities, hard discount stores are gradually approaching centers and competing with traditional grocery chains. What purpose does those stores fulfill in the consumers' shopping? How do those stores manage to grow their market share?

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    How people really experience long distance buses .

    Remember those long bus journeys on school trips? There’s always the one who sings, the one who calmly reads, the one who sleeps, those who jokes... So many personalities and ways to pass time waiting to arrive safely. Yet, despite the unity of time and (tight) place, everyone lives a different experience. Cheap, connecting underserved city-pairs, the long distance bus is making inroad in a French market long dominated by trains. Why did the long distance bus gain so much popularity? How do users use their time and manage promiscuity? What makes the long distance bus experience enjoyable?

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    The living space constitution .

    According to common sense, choices regarding style and furnishing merely result from the taste and aesthetic affinities of people. But the tastes in terms of planning are rather a reflection of their personal history: social and professional background, love and family history... They will build perceptions, ambitions and thus be reflected into different lifestyles. Those lessons come from our report on the building of living environments.

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    The right to drive .

    Getting a driver's licence is not only a rite of passage into adulthood, but also a promise of emancipation and integration into social and professional life. However, learning to drive can be a tough obstacle course and is no guarantee the young driver will really know how to drive, but only to pass the test. With candidates locked in their driving school and forced into apathy, how do they really live the ordeal of this national ritual ?

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    Daily life with a chronic disease .

    New chronic inflammatory rheumatism treatments give spectacular results but have also transformed the daily lives of patients by placing them in a situation of increased responsibility. As these treatments are heavy and restrictive, they require precautions and a significant commitment of the patient. What role does the patient play in his own management and in the taking charge of his medication? What is the impact on everyday life? What are the drivers that encourage or dissuade the follow-up of a treatment? This is what we have tried to understand by carrying out this study conducted with doctors, their scholarly societies, patient associations and other health professionals.

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    Managing money: constraints and risks influencing people’s practices .

    Banks and institutions share a certain idea of what money is and what people have to do with it. These preconceptions structure their banking products upstream as well as their service offer to individuals. Yet, the relationship of people to money is not obvious and deserves to be investigated. Are the perception of money and its actual use in line with the assumptions of banks? These lessons come from our report on the uses of money.

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    How SMBs are managed: the real job of a CEO .

    Small Business CEOs play a key role and assume simultaneously a lot of different roles and functions. They continuously need to deal with last-minute problems, while relying on a structurally limited team. Each departure or arrival of an employee can disrupt this precarious balance, and deeply modify the organization of the firm. How do SME managers take their daily decisions in this unstable environment? What are their everyday management practices?

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    Risks perception and protection .

    The insurance sector has a fixed and absolute vision of the risks and the ways people must protect themselves. These assumptions shape insurance products and the relationship that insurance has with individuals. Yet, the ways people protect themselves are multiple and deserve to be studied. Are risk perception and protection practices in line with insurance assumptions? These lessons come from our investigation of risk perception and protection.

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    How people go through a train journey: tale of a French experience .

    Whether they go on vacation or on a business trip, alone or in a group, the train is still the preferred means of transportation for French people. The train experience isn’t limited to the hours actually spent on the train, but is organized in several stages upstream and downstream, which make the experience more complex: purchase, preparation, orientation at the station, arrival, etc. The whole train experience exposes users to a range of different situations, whose drivers we examined in this report.

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    Grocery shopping in people’s life .

    Grocery shopping doesn’t start at the supermarket's entrance, and its preparation isn’t only a matter of writing down a shopping list. It's a complex and permanent process, a huge responsibility at the heart of the household, which comes with many issues and challenges. How do people cope with the tasks and responsibilities? This study tells you all you need to know about groceryland.

    This study has been achieved on behalf of one of our customer

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