We identify, design, launch future businesses.

Where shall we start? 

Studies & Opportunities

Which problems do people face in their everyday lives?

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Design & Experience

What solutions can we bring to problems facing people in their everyday lives?

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Operations & Technologies

How do you implement and deploy these solutions?

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The social sciences as a tool for innovation
As innovation is primarily about solving problems in people’s lives, the emergence of new needs and problems is our raw material. 

We use social sciences as a pragmatic tool to identify the right problems to solve and thus find new levers to invent new models, products or services and design better experiences.
How it works ?
our latest study
How do people experience their retirement?
Judging by the impressive number of publications on this topic, the “silver economy” is about to become an evergreen as unavoidable as a “pension system reform” by the government. But these economical and political prisms obscure the main facets of the pension topic. Because, it should be reminded, retirement remains a pensioner problem, first and foremost. How do individuals experience their transition from work to retirement? Why do some people fear it, while other people are impatiently waiting for it? What do they actually do with their retirement? Why do some people continue to work while other choose leisure? We tried to address those interrogations in our report.
Discover the study
50
+
social science studies
All our studies
The sectors and life domains explored by our social science experts:
Food
Housing
Transport
Health
Money
Retail

OUR MISSIONS AND ACHIEVEMENTS

The people who trust and recommend unknowns.

OUR COMPETENCIES
We form small multidisciplinary teams to invent solutions that combine use value and business value.
Business Analyst
Business analysts understand and analyze a company's culture and performance in order to make the most of it.
Sociologist
Sociologists study how people behave and reveal their limitations and needs.
Designer
Designers design experiences that make sense to users and can be integrated into their lives.
Engineer
Engineers find the appropriate technological solutions and study the best way to implement them.
Program Manager
Program managers set up the right organization and guarantee the project moves forward and achieves results.
Would you like to know more about us?
Team and culture

THE TEAM

  • Founder

    CONSULTING & DEVELOPMENT

    David

  • FOUNDER

    OPERATIONS & TECHNOLOGIES

    Ludovic

  • Founder

    STRATEGY & DESIGN

    Henri

  • CONSULTANT

    STRATEGY & UX

    Marie

  • CONSULTANT

    STRATEGY & ANTHROPOLOGY

    Guillaume

  • CONSULTANT

    STRATEGY & TECHNOLOGY

    Julian

    • David knows how to navigate the deep waters of organizations and grasp the complexity of each context. Qualities that make him the ideal project holder of a digital transformation project.

      • IT'S A BIT LIKE HE'S OUR CAPTAIN HADDOCK ON BOARD.
      • ⚓

    • Brilliantly orchestrating organizational and technological solutions, Ludovic is the guarantor of our digital projects. If distributed architectures have no secrets for him, he is also a Social Media Guru in his spare time.

      • HE DEFINES THE SENSE OF HUMOUR HERE
      • >^_^<

    • Able to design a strategy from A to Z, Henri knows how to move flexibly from the business model to the design of innovative services. As a worthy muse, he recently defended our colors at SXSW, on the occasion of a conference on Big Data and Ethnography.

      • FAST & FURIOUS!
      • ＼(◎o◎)/

    • Marie's knowledge of social sciences and philosophy nourishes her approach to UX design, a profession she practices between field work and post-its, and teaches at Paris XIII University.

      • SHE HAS A PASSIVE-AGGRESSIVE RELATIONSHIP WITH BASTIEN & SCAPIN
      • :‑Þ

    • Guillaume helps us to better understand people through anthropology. He works on both qualitative and quantitative issues, and can mobilize a network of social scientists all around the world.

      • HE IS RATHER SEMI-DIRECTIVE..
      • :-]

    • From pushing on the coffee machine button in the morning to designing the products of the start-up studio, Julian is the full-stack that everyone dreams of. He is even certified in machine learning by Stanford University!

      • DON’T TEST HIM, HE HAS TRIED EVERYTHING.
      • :‑D
    More

THE UNKNOWNS METHOD