When you pitch a new business or service concept you need to define and formalize it in a clear and legible way, from the value proposition to customer benefits, company benefits, a business model, key principles of experience and a feasibility assessment. Our team works with you to formalize the concept sheet iteratively and incrementally.

When it comes to designing a new business or service, right from the start it is essential to obtain rapid feedback on an idea that’s still in its infancy, evaluate how the service provided is perceived, measure its acceptability, and more. We conduct these tests by adapting resources - guerilla test, qualitative study, quantitative study and the like - to the issues and the need for reassurance.

Before deploying a new service, you need to test it on a small scale in real-life conditions. We set up dedicated teams to conduct these tests in the field - at two or three sales outlets for a retail service, for example - and measure the results, develop the concept, adjust the business model parameters, and so on.